CORE was born in 2010. It was the product of two very different, but very committed ‘lighting guys’. Our concept was to promote energy efficient lighting products, which certainly was not a unique concept at the time. The twist on the idea was to do it differently than anyone else was. We decided to focus on Tier 1 product quality only. No cutting corners… no tricks… strictly top quality. We sourced products from the same factories as the big brands, and offered them at exceptional prices. We agreed that we could not be all things to all customers. We had to focus – we had to choose a narrow product offering and do it better than anyone else. We had to stick to the CORE of our business.